The agency plans to roll out a PR campaign that will position Turkey as a must-visit destination for British travelers.

This is of course great news for the Turkey holiday specialist who sells cheap holidays to Turkey to customers across the UK.

Although many holidaymakers have already discovered that Turkey offers more value for money than many other popular holiday hotpots. 

There is no doubt there is still an untapped market of leisure and business travelers who can be sold the benefits of adding Turkey to their holiday destination wishlist.

Selling Turkey to the UK market could be seen as a fairly easy task as the country has some many unique selling points.

Firstly, Turkey benefits from being outside the euro so it is a very affordable holiday hotspot for families, couples and solo travelers alike. 

Secondly, Turkey is bursting with culture and historic sights that make for a great learning experience for everyone who descends upon its sun kissed shores.

Thirdly, the sheer beauty of the beautiful bays, coves, coastlines and backdrops are something that everyone should marvel at, at least once in their lifetime.

And finally the food is great too (and we are not talking kebabs either). Traditional Turkish cuisine is a combination of tasty spices and flavours that will set palates alight.

Meal times at traditional Turkish restaurants are a slow and soothing gastronomical delight of mezes and main courses, followed by local tea.

Those who prefer to stick to good old English grub will not be left out in the cold as the many cafes, bars and restaurants in family friendly Turkey holiday resorts all serve up a wide choice of British dishes and beverages.

A Holiday Mate spokesperson said:

‘It’s great the TCTO are investing in communications that will help strengthen Turkey’s position as one of the UK’s favourite holiday destinations.’

‘Over the past 12 years we’ve seen Turkey holidays go from strength to strength as more people become aware of how much beauty, culture and things to do Turkey has to offer.’

It seems that Turkey holidays are destined to make a serious mark on the map as earlier this year The World Tourism Organisation (UNWTO) announced Turkey as the sixth most popular tourism destination in the world.

Holiday Mate added:

‘This is a great opportunity for Turkey to boost its image and excite customers who may have not have considered Turkey as a holiday destination in the past.’

Holiday Mate is no stranger to the power and importance of communications. They’ve recently launched a latest news section on their website. And they regularly interact with their loyal Facebook fans.

Shop online at www.holidaymate.com and search the wide choice of hotels and flights that the No.1 Turkey holiday specialist has to offer today.

Or phone 0800 031 9900 and book a holiday to Turkey with a holiday specialist.

Holiday Mate – never beaten on price or value!